The biggest companies in the world today are technology-based. Others are in logistics or sell products. The wealthiest people in the world do not deal in art. This is the reality that constantly puts the importance of art in question.
Art is perceived in different dimensions but the most common are fashion, music, poetry, and painting, among others in the exclusive club. The value of art is always viewed from the direct economic point of view. However, art goes beyond the music sold, or paintings hanging on the wall in your room. Art is deeper and used in areas you could not have thought.
Art as a stand-alone product
A painting attracts value and admiration on its own without putting it into context. The same applies to music, poetry, dance, and such ways in which people express art. It is interesting to watch a movie or poetry performance for entertainment reasons. If you are looking for the importance of art in society you have to look at its basic manifestation.
Entire industries are built on art. Music instrument sellers depend on artists to grow their businesses. Theaters rely on performances. The costume or fashion industry is also dependent on art. Without art, all these industries would wither. Artists are also living exclusively off their performances. Directly, it is a valuable income earner.
Art for therapy
How many times have you turned to music when in low spirits? It is the simplest example of art in use for therapy. People visit art galleries, listen to music, or dance to deal with traumas, low spirits, and pain, among other feelings. Hospices have incorporated music therapy to help the sick deal with their pain.
Counselors have used painting or poetry to help people to decode internal conflicts. For instance, children in rape situations draw their emotions and experiences as a coping mechanism. It helps the victims to overcome trauma in a way they would never have overcome without art. It is one of the most effective yet immeasurable uses of art in everyday life.
Art on products
Artists are involved in the design of products. Take the example of a mobile phone. It makes calls, accesses the internet, and plays games, among other features. However, different models appear different to appeal to the target market.
Packaging departments have to use art principles to make their products more attractive. If the products fail to capture the attention of the target audience, the features they contain inside will be useless. A branding specialist will tell you the importance of visual art in beating competition especially when you are offering the same product to the market.
Art in history
Art has helped humanity to understand its history. The earliest civilizations used art to communicate. Archeologists are using inscriptions on walls to learn about the economic activities and social life of societies that lived thousands of years ago.
Today, societies are also defined by their art. Hip hop, for example, is the music of a particular generation. Africans or Asians have their unique art. It is possible to trace back people and communities by using their artistic expressions.
In a nutshell, what is the importance of art in society? Art is a direct and indirect economic activity for millions of people around the world. It also helps during therapy and is a mark of cultural identity.